Behavioural Economics: A Very Short Introduction
Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Associate Dean (Research and Development), University of Technology Sydney)
Engels | 01-01-2017 | 176 pagina's
9780198754992
Paperback / softback
€ 11,95
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Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
Details
| EAN : | 9780198754992 |
| Uitgever : | Van Ditmar Boekenimport B.V. |
| Publicatie datum : | 01-01-2017 |
| Uitvoering : | Paperback / softback |
| Taal/Talen : | Engels |
| Hoogte : | 174 mm |
| Breedte : | 111 mm |
| Dikte : | 13 mm |
| Gewicht : | 116 gr |
| Status : | Bestelbaar |
| Aantal pagina's : | 176 |